Pinterest returned to OMR, Germany’s largest marketing festival, with a large scale immersive environment designed to inspire advertisers about the opportunity their brands can unlock on Pinterest.
Taking cues from the iconic Pinterest grid, the space transformed the consumer shopping journey into a physical world of discovery, featuring bold architectural forms, layered materials and tactile details inspired by the 2025 Pinterest Palette and Predicts trends across fashion, home, beauty, food, travel, tech and auto.
The experience combined eye catching set design with beautiful large scale photography that brought the Pinterest audience to life, creating a vibrant, human connection between online inspiration and real world possibility. Alongside the visual storytelling, the booth featured private meeting suites, a learning zone and a hands on Collage Studio where guests explored Pinterest’s creative curation tools and left with their own personalised artwork.
Pinterest @ OMR
Making it possible.
Pinterest, House of Creative
Experiential Producer: Jo Gordon
Experiential Producer: Rebecca Roche
Creative Producer: Jasmin Maleksalehi
Group Creative Director: Seán Doyle
Creative Director, Art: Simon Blockley
Art Direction + Design: Kevin Macey
Business Marketing Lead: Britta Hendrichs
Business Marketing Specialist: Luca Wanner
Director, Business Marketing: Laura Gaffney
Pinterest Business Marketing
Agency + partners
Experiential Production: DesignScene