What do Pinterest and
music festivals have in common?
According to Gen Z, both are safe spaces to express yourself and experiment with who you want to be.
Pinterest returned to the desert in 2025 with one goal: to be every Coachella-goer’s best friend as they explored new sides of themselves.
We brought ten highly visual, persona-based style trends to life—each rooted in Pinterest’s unique first-party search data, where festival dreamers had already been curating their ultimate weekend looks.
Winner: Best Coachella Activation 2025
In 2025, we went bigger and bolder with an expanded footprint and a striking immersive Collage installation, co-created with superstar creative Ramisha Sattar, best known as Chappell Roan’s creative partner.
Festival-goers were invited to Remix Yourself by stepping inside our trend-inspired, larger-than-life Collages—each packed with hidden easter eggs and made for unforgettable photo moments with friends.
Using their Pinterest app, guests explored and saved curated style inspiration to personalised boards—creating their own style brief to share with on-site fashion stylists and makeup artists before stepping into their new identity.
The experience culminated in a visit to our custom photo studio, where each guest’s final look was captured and embedded in a stunning Ramisha-designed digital Collage portrait—ready to be shared far beyond the festival grounds.
Making it possible.
Pinterest, House of Creative
VP, Global Creative: Xanthe Wells
Executive Creative Director: Becca Morton
Group Creative Director: Seán Doyle
Creative Director, Art, Monica Hernandez
Creative Director, Copy: Leah Gordon
Senior Creative Producer: Aly Lund
Senior Writer: Abby Adesanya
Senior Art Director: Kit Neuschatz
Designer: Ainsley Romero
Experiential Production, Sean Goff
Experiential Programming, Kelsey Lemons
Senior Art Director, Photo: Julia Sabot
VP, Consumer Marketing: Sara Pollock
Director, Consumer Marketing: Michael Whitten
Integrated Marketing Lead:Vanessa Rupp
Integrated Marketing Manager: Valerie Furgerson
Director, Social: Stephanie Ocampo
Social Marketing Lead: Khylie Heins
Director, Brand Partnerships: Liz Nugent
Brand Partnerships Lead: Ellen Corsaro
Director, Communications: Marie-Joelle Parent
Senior Communications Manager: Javier Soto Moraleda
Agency + vendor partners
Experiential Production: NVE
Pinterest, Marketing + Comms