Pinterest Manifestival
What will you create next?

Back for its second year and bigger than ever, The Pinterest Manifestival returned to the Croisette in 2024 with a bold new footprint and a mission to scale both creativity and impact. As brand activations at Cannes Lions became increasingly crowded, we doubled down on what set our experience apart: joyful, hands-on world-building inspired by the people who use the platform every day.

The newly expanded structure—our largest yet—was crowned with giant, vibrant Pin-shaped frames that gave the build iconic visibility while inviting guests to explore what lay within.

Bold, chromatic photography wrapped the pier structures, while immersive Pin grid style photo murals turned the space into a living Pin feed. Everything inside was designed to feel tactile, inspiring, and unmistakably Pinterest.

An audience brought to life

Once again, we looked to our Gen Z audience for inspiration. For this generation, creativity isn’t a rare gift but a daily practice—remixing, customising, and playfully adapting ideas is every bit as meaningful as inventing from scratch.

This year’s Pinterest Manifestival brought that spirit to life. Our art direction team collaborated with Gen Z 3D artist @ginnijoie for a 2024 interpretation of the brand identity, then transformed her vibrant work into oversized sculptural pieces that defined the space. The result was a world that invited play and experimentation—designed to be made your own.

Artist-Led Creativity - Everywhere

From marble-dipped Crocs to upcycled vintage football jerseys turned into totes, the space was alive with one-of-a-kind creations. A Charm Bar gave people a moment for quiet personal creation and featured lip balm customisation thanks to an integration with e.l.f. Cosmetics. And in our Analog Print Studio, guests could personalise accessories and put their literal stamp on the experience.

  • YouTopia Studio

    Showcasing Pinterest’s new Collage feature, this interactive portrait studio let guests create surreal, graphically illustrated headshots with artist Jasmin Sehra —then take home a printed version of their creation.

  • Personal Colour Lab

    In partnership with colour theory experts, attendees discovered their personal palette and left with inspiration—and tools—to dress more them.

  • Original Pinterest Tattoo Parlour

    Back again, with a glow-up. This year, our beachfront tattoo parlour got it’s own identity and was housed in a dedicated structure by the ocean, offering Pinterest-inspired tattoos and a queue that never let up.

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Making it possible.

Pinterest, House of Creative

VP, Global Creative: Xanthe Wells
Group Creative Director: Seán Doyle
Exec Producer, Creative Production: Tamara Costa
Associate Creative Director, Writing: Maya Wong
Senior Art Director + Designer: Brandi Steele
Senior Art Director + Designer: Chrystina Conway
Creative Director, Art: Simon Blockley
Creative Director, Photo: Anna Hustler
Senior Art Director, Motion: Taylor English
Creative Lead, Film: Stephanie Holovanic
Creative Director, Film: Alexa Inkles
Senior Creative Lead, Film: Carson Porter
Designer, Illustrator: Ainsley Romero

Senior Director, Global Brand Experiences: Judy Lee
Exec Producer, Experiential Production: Stacey Mayhew
Experiential Lead, Activations: Nadia Aminzadeh
Experiential Lead, Programming: Ariel Quaglia
Experiential Lead, Partner Events: Sheena Ortiz-Benino
Experiential Producer, Rebecca Roche
Experiential Producer, Krista Kruickshank
Experiential Producer, Jasmine Glover
Senior Experiential Lead, Megan Kleban

CMO, Andréa Mallard
VP, Business Marketing: Stacy Malone
Director, Business Marketing: Sarika Sangwan
Senior Lead, Business Marketing: Emmie Burns
Integrated Marketing Manager: Emma McLoughlin
Senior Director, Communications: Mao-Lin Shen
Director, Communications: Elizabeth Luke
Senior Manager, Communications: Kate Woodfield

Pinterest, Marketing + Comms

Agency + vendor partners
Experiential Production: Amplify | Fabrication: Gielissen | Visual Identity: ginevra (Ginni) grigolo | Venue and Attendee Catering: Carlton Beach Club, Cannes | Staffing: Elevate

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Pinvision - Immersive Theatre