Pinterest Manifestival

Launched in 2023 and now a signature part of the Pinterest brand experience, the Pinterest Manifestival set a new standard for how brands show up at Cannes Lions, transforming our corner of the Croisette into an immersive, hands-on world shaped by Gen Z’s belief in Pinterest as their “manifestation app.”

Inside, people tried trending nail art and hairstyles, got real tattoos at the Original Pinterest Tattoo Parlour, joined artist-led workshops, sampled playful food ideas and discovered vibrant photo moments. The whole environment felt warm, expressive and human, encouraging visitors to create, experiment and find something new.

Pinterest Manifestival 2023 became one of the most talked-about activations at Cannes Lions with daily queues, 40+ global press articles and the highest NPS of any brand activation at the festival. The campaign went on to win Best B2B Brand Experience at The Drum Experience Awards.

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Making it possible.

Pinterest, House of Creative

VP, Global Creative: Xanthe Wells
Group Creative Director: Seán Doyle
Exec Producer, Creative: Tamara Costa
Senior Writer: Maya Wong
Senior Art Director + Designer: Brandi Steele
Creative Director, Art: Simon Blockley
Creative Director, Photo: Anna Hustler
Senior Art Director, Motion: Taylor English
Creative Director, Film: Alexa Inkles
Senior Creative Lead, Film: Carson Porter

Senior Director, Global Brand Experiences: Judy Lee
Exec Producer, Experiential Production: Nadia Aminzadeh
Experiential Lead, Activations: Stacey Mayhew
Experiential Lead, Programming: Ariel Quaglia
Experiential Producer, Rebecca Roche
Experiential Producer, Jasmine Glover

Pinterest, Marketing + Comms

CMO, Andréa Mallard
VP, Business Marketing: Stacy Malone
Director, Business Marketing: Sarika Sangwan
Senior Lead, Business Marketing: Emmie Burns
Integrated Marketing Manager: Emma McLoughlin
Director, Communications: Elizabeth Luke
Senior Manager, Communications: Kate Woodfield

Agency + vendor partners
Experiential Production: Amplify | Fabrication: Gielissen | Venue and Attendee Catering: Carlton Beach Club, Cannes | Staffing: Elevate

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