For two days in Covent Garden, we built a Pinterest-inspired high street with three pop-ups: Provisions, our corner shop, Projects, our DIY store, and Parlour, our beauty bar. Each space looked familiar from the outside but opened into a more colourful and playful take on the everyday. The environment felt warm, tactile and discoverable, encouraging people to explore and try something new.

Guests designed doormats and candles, painted a mural, discovered simple recipe ideas, mixed mocktails and sampled zero-waste snacks. In Parlour, they tried trending nail art, got their hair styled and even got tattoos. The result was a lively, shareable pop-up that helped people see how easy it is to turn inspiration into action.