As Director of Brand & Creative, I led the rebrand of Concerto Live into Clive, bringing the agency’s personality and values to life through a new visual identity and design system created with my in-house design team.

The new identity featured a hand-drawn logo, the tagline Communicate Live, and a family of 3D robots that became Clive’s mascots across campaigns, content and 3D-printed sculptures.

We had real fun bringing the brand to life, experimenting with how it showed up across every touchpoint and embedding its creative spirit into the culture of the agency.

The result was a bold, playful brand that helped the agency stand out as a leader in creative B2B brand experience work and paved the way for its next stage of growth. Clive was later acquired and merged with a global agency.