We shaped a series of 20 sell-out events that blended inspiring talks, one-to-one consultations, and hands-on learning. Each stop felt more like a creative start-up hub than a corporate seminar, with spaces designed to spark conversation, confidence, and new ideas.

The environment was built from simple, tactile materials — repurposed fruit crates, pallets, and modular builds — creating a warm, industrious feel that echoed the pace and spirit of small businesses. A dedicated Instagram Lounge added a more expressive moment, pairing art, photography, and a barista bar to showcase the creativity behind the platform.

The tour built trust with thousands of entrepreneurs and played a key role in introducing Instagram advertising to new audiences across Europe.