Pinterest Presents
Set under the It’s Different Here theme, Pinterest Presents returned in 2022 as a global streaming event that treated the advertiser summit like an editorial show. Each chapter blended bold visual storytelling, product news and creator perspectives, along with immersive Pinterest Predicts segments that brought consumer trends to life in a way that jumped off the screen.
A highlight was Tan France’s shopping segment. With his warmth and authority, he unpacked why shopping feels different on Pinterest, guided by taste, intention and personal discovery. His piece made the shopping story clear and human, showing advertisers the opportunity in Pinterest’s uniquely positive and intentional mindset.
The result was a confident, expressive 60 minute broadcast that redefined what a virtual B2B experience could be. The show went on to win the Campaign Experience Award for B2B Experience.
Making it possible.
Pinterest, Creative
Project Lead, Creative + Experiential: Seán Doyle
Project Lead, Production: Tamara Costa
Director, Global Brand Experiences: Judy Lee
GCD, Writing: Celie O’Niel Hart
Lead Writer: Jessica Henry
Design Director: Ty Whittington
Snr. Creative Lead, Film: Alexa Inkles
Creative Lead, Film: Carson Porter
Programming Lead: Meghan Kleban
Programming Manager: Emma McLaughlin
Programming Manager: Andrea Lobato
Experiential Production: Stacey Mayhew
Pinterest, Marketing + Comms
CMO, Andréa Mallard
Head of Business Marketing: Jim Habig
Director, Business Marketing: Elizabeth Mansfield
Director, Business Marketing: Visha Kuhail
Content Marketing Manager: Lyndsay McGregor
Communications Lead: Elizabeth Luke
Agency
Creative + Production: Amplify