The experience began with an aura scan that flooded the room in each visitor’s colour, followed by analogue dials and buttons used to browse Pinterest-inspired imagery that echoed the platform’s UI. As they explored, the system observed their taste and revealed new visual threads, culminating in a final style persona that captured who they were creatively.

Each reading became a digital tarot card, blending real Pinterest imagery with AI-generated detail through Adobe Firefly. Guests received their reading on an NFC charm, a small memento of self-discovery they could revisit and share.

Behind the scenes, our creative and writing teams, working with Deeplocal, developed hundreds of style archetypes and trained the AI behind the readings. We built visual systems, refined prompts, and tuned the tone so every output felt unmistakably Pinterest: warm, expressive, and inspiring. The result was a seamless blend of technology and storytelling, an emotional demonstration of how visual search helps people discover, define, and express their style.