Cairns Crocodiles
For the 2025 edition of Cairns Crocodiles, Pinterest returned as headline sponsor, opening the doors to marketers with an experience that brought the spirit of the platform to life — where inspiration turns into doing, and ideas evolve into measurable performance.
Together with our agency partners The Park, we built a bright, optimistic environment inspired by The 2025 Pinterest Palette, a visual language shaped by the year’s most-searched colours across fashion, interiors, and beauty. Translating those digital tones into real-world materials, light, and texture, the space felt unmistakably Pinterest — expressive, inclusive, and alive with possibility.
The experience unfolded as a creative journey through the Pinterest consumer journey — from discovering ideas, to personalising them, to bringing them to life.
The Colour Club
Rooted in one of the year’s top trends, the Colour Club invited guests to discover their personal “season” through one-on-one analysis. Each visitor left with a tailored Pinterest board showcasing inclusive shopping features that allow people to search by skin tone, hair pattern, and body type — a living example of how we design for everyone.
Pinterest Original Tattoo Parlour
A returning favourite that’s become part of Pinterest’s experiential brand DNA. Guests could choose from a menu of real Pinterest trends and leave with a permanent piece of inspiration. The designs reflected what our community is searching for — from minimalist line art to playful nostalgia, connecting personal expression with the creative curiosity that fuels the platform.
The Performance Lounge
A calm, networking space where we showcased real brand success stories and sparked meaningful client conversations about how inspiration translates into performance.
Making it possible.
Experiential Producer: Jess McKenna
Experiential Lead, Production: Stacey Mayhew
Group Creative Director: Seán Doyle
Creative Producer: Tamara Costa
Associate Creative Director, Writing: Maya Wong
Creative Director, Art: Simon Blockley
Art Direction + Design: Alex Camacho
Art Direction + Design: Brandi Steele
Pinterest, House of Creative
VP, Business Marketing: Stacy Malone
Director, Business Marketing: Laura Gaffney
ANZ Business Marketing Lead: Meg Montgomery
ANZ Business Marketing Lead: Matthew Knopp
ANZ Business Marketing Specialist: Brittany Ridden
Pinterest Business Marketing
Experiential Production: The Park, Australia
Experiential Design: The Park, UK
Agency + partners