Less URL, More IRL.
The best thing you can find online is a reason to go offline. That was the idea behind Pinterest's 2026 global brand campaign, and at Cannes Lions, we brought it to life in a big way.
At the world's biggest festival of advertising and creativity, where brands compete for attention, we took a deliberately different approach. Rather than encouraging more screen time, we invited the industry to put their phones down and experience what makes Pinterest different.
Drawing on Gen Z's appetite for self-expression and authenticity, our in-house design team created a distinctive visual world of curated chaos, tactile design and hands-on discovery.
We transformed the iconic Carlton Beach Club into an immersive brand world that brought Pinterest's audience, product innovation and brand story together under one idea: Less URL. More IRL.
From the Pinterest Tattoo Parlour and Sephora Bleach Club to personalised patisserie, visual search experiences and creative workshops, every touchpoint translated the things people discover and save on Pinterest into something they could actually experience.
Through a connected brand and product storytelling platform, we brought Pinterest's unique consumer journey, cultural relevance and commercial proposition to life for an influential global B2B audience.
Bringing this latest iteration of The Pinterest Manifestival to life was a huge collective effort, led through Pinterest's in-house creative team, House of Creative. Bringing together experiential strategy, creative direction, design, production, programming and cultural insights, our talented team worked alongside cross-functional collaborators and agency partners to create our most ambitious Cannes experience yet. A brilliant example of what happens when different creative disciplines come together around one bold idea.
Making it possible.
VP, Global Creative: Xanthe Wells
Executive Creative Director: Seán Doyle
Exec Producer, Creative Production: Tamara Costa
Associate Creative Director, Writing: Maya Wong
Lead Art Director + Designer: Brandi Steele
Senior Art Director + Designer: Chrystina Conway
Creative Director, Photo: Anna Hustler
Senior Designer, Motion: Taylor English
Senior Creative Lead, Editor: Carson Porter
Pinterest, House of Creative
Exec Producer, Experiential Production: Stacey Mayhew
Experiential Lead, Programming: Nadia Aminzadeh
Experiential Lead, Partnerships: Ariel Quaglia
Experiential Producer, Krista Kruickshank
Experiential Producer, Kelsey Lemons
CMO, Claudine Cheever
VP, Business Marketing: Stacy Malone
Senior Director, Business Marketing: Betsey Burunda
Senior Lead, Business Marketing: James Napoli
Integrated Marketing Manager: Anastasia Garcia
Integrated Marketing Manager: Diana Stallworth
Integrated Marketing Manager: Emma McLoughlin
Integrated Marketing Specialist: Ashley Harris
Integrated Marketing Specialist: Jordan Lawrence
Director, Communications: Elizabeth Luke
Pinterest, Marketing + Comms
Agency + vendor partners
Experiential Production: Amplify | Fabrication: Gielissen | Structures: Showblock |
Experiential Food + Beverage: Jimmy Garcia Catering | Venue and Attendee Catering: Carlton Beach Club, Cannes | Staffing: Elevate